lunes, 31 de octubre de 2011
Tarjetas de Presentación
Cuatro modelos muy distintos entre sí. Con el material adecuado logran el contraste perfecto. Personalmente me gusta la color naranja, el modelo semi formal. Creo que la usaré de ahora en adelante.
Piezas para Zara
Zara se ha caracterizado por ser una tienda "cool", término adoptado por las nuevas generaciones de compradores de ropa y accesorios de alta costura.
En estas piezas se hace uso del juego de palabras para promover el estilo de la tienda.
En estas piezas se hace uso del juego de palabras para promover el estilo de la tienda.
Piezas para Burger King
Aquí se hace referencia al tamaño de las hamburguesas como su principal atributo. A través de promociones Burger King nos conquista varias veces al mes, resultando esta en una pieza más de esa gran tradición. 
Piezas para Ficohsa
Estas piezas gráficas fueron elaboradas con la finalidad de promover el servicio de Ficocel y los 20 años de servicio de Ficohsa.
El objetivo es mostrar las innovaciones que el banco ha hecho y que los ha hecho líderes.
El objetivo es mostrar las innovaciones que el banco ha hecho y que los ha hecho líderes.
jueves, 27 de octubre de 2011
Google... Oh, Google...
Google Launches “AdWords Premier SMB Partner Program”
Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs.
The involved vendors get more benefits and greater support than other Google reseller partners it appears. Here are the general criteria for eligibility:
Large existing customer base of small / medium sized businesses
Tele / field sales force with the ability to sell Google’s advertising products
Commitment to provide phone and/or email customer support to their advertiser base
Existing operational infrastructure (billing, reporting, etc) to service thousands of customers
Google adds:
Because of the close nature of the way we work with our premier partners, we typically only work with companies that are committed to build their businesses around Google AdWords products and have the ability to build a base of several hundred, and in many cases, several thousand advertisers. If you’d like to explore how we could work with your business, please contact us.
Even as Google promotes its simplified version of AdWords (AdWords Express) and Google Offers to SMBs, the company recognizes its network of channel partners is critical to long-term success in the SMB advertising market.
Postscript: I spoke with Google’s Ben Wood about the program. He said that in order to become a Premier Partner companies must jump over a number of hurdles. They must subject themselves to vetting and scrutiny by Google, including training and testing. Google monitors and instructs them on product and sales positioning. Google also requires them to do customer satisfaction surveys to ensure that their SMB customers are having a good experience. Google will also receive and investigate complaints associated with the program and these partners.
In exchange they get a great deal more support from Google. The company will also will be doing promotion and certain other types of marketing and lead-gen on their behalf.
Google’s stated objective is to ensure a better AdWords experience for the SMB and to lower the cost of sales for the Premier partners. Google said that it will limit the number of resellers in this category, although it doesn’t have an absolute number in mind and will consider new applicants.
Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs.
The involved vendors get more benefits and greater support than other Google reseller partners it appears. Here are the general criteria for eligibility:
Large existing customer base of small / medium sized businesses
Tele / field sales force with the ability to sell Google’s advertising products
Commitment to provide phone and/or email customer support to their advertiser base
Existing operational infrastructure (billing, reporting, etc) to service thousands of customers
Google adds:
Because of the close nature of the way we work with our premier partners, we typically only work with companies that are committed to build their businesses around Google AdWords products and have the ability to build a base of several hundred, and in many cases, several thousand advertisers. If you’d like to explore how we could work with your business, please contact us.
Even as Google promotes its simplified version of AdWords (AdWords Express) and Google Offers to SMBs, the company recognizes its network of channel partners is critical to long-term success in the SMB advertising market.
Postscript: I spoke with Google’s Ben Wood about the program. He said that in order to become a Premier Partner companies must jump over a number of hurdles. They must subject themselves to vetting and scrutiny by Google, including training and testing. Google monitors and instructs them on product and sales positioning. Google also requires them to do customer satisfaction surveys to ensure that their SMB customers are having a good experience. Google will also receive and investigate complaints associated with the program and these partners.
In exchange they get a great deal more support from Google. The company will also will be doing promotion and certain other types of marketing and lead-gen on their behalf.
Google’s stated objective is to ensure a better AdWords experience for the SMB and to lower the cost of sales for the Premier partners. Google said that it will limit the number of resellers in this category, although it doesn’t have an absolute number in mind and will consider new applicants.
miércoles, 26 de octubre de 2011
InspiRacional I
Comparto este portal digno de visitar un par de veces a la semana.
http://adsoftheworld.com/
http://adsoftheworld.com/
Bienvenid@s
El siguiente registro muestra una experiencia enfocada a documentar iniciativas de creatividad publicitaria y musical y la relación entre ello.
Esta propuesta de creatividad busca la espontaneidad y vivencia de la publicidad y la música, la novedad y diversidad creativa, la integración y acoplamiento de ensambles, la expresión original de los creativos participantes y el manejo de sonoridades atrevidas, cambiantes, dinámicas y participativas.
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